PR Return client New Frontier Data announced the cannabis industry’s first advertising data exchange connecting mainstream product advertisers to cannabis consumers. In partnership with Lotame, a provider of advertising and data enrichment solutions, New Frontier Data’s new platform NXTeck represents a wealth of previously untapped opportunity for advertisers.
The timing couldn’t be better, given the continued rise of cannabis’ mainstream appeal and significant growth in usership. New Frontier Data’s research found that 73 million Americans are likely to purchase CBD before the close of 2020, and it projects total legal sales of cannabis in current legal states will reach nearly $30 billion by 2025; there’s no underestimating how big this opportunity will be for advertisers looking to reach legal cannabis consumers.
So, who exactly falls in the category of “advertisers looking to reach cannabis consumers?” The sky is the limit; brands across categories are interested in reaching cannabis users for a variety of reasons that might not be so obvious upon first glance.
For example, consumers of cannabis or CBD looking to increase their wellness and relieve stress might be prime targets for ads touting yoga classes, protein shakes or healthy snacks. Similarly, consumers who use CBD for their pets may be marketed dog toys, treats or other supplies. From health and beauty to food and beverage, the possibilities are truly endless thanks to the seamless, automated technology of NXTeck and its curated audiences of cannabis consumers.
NXTeck follows on the heels of New Frontier Data’s Cannabis Consumer Insight Series, a research series that aims to improve our understanding of the cannabis consumer through layered and in-depth analysis of various aspects of cannabis consumer behavior and engagement.
Get the full story on New Frontier Data’s and NXTeck’s partnership with Lotame by reading New Frontier Data’s press release, and if you’ve been looking for a streamlined, compliant and scalable way to market to cannabis consumers, NXTeck may be right for you.
PR Return sits right at the intersection of digital marketing and the cannabis industry. With nearly 20 years of experience working with clients in advertising and marketing technology and a history of supporting ancillary cannabis businesses since 2017, this partnership signifies the union and intersection of two high-growth industries that are near and dear to PR Return and sure to continue to skyrocket.
Contact us today to see how we can help you tell your story.