Consistently, companies that shape their industries are the ones translating their expertise into helpful insights the market can see, evaluate and trust. When expertise is consistently visible, it can transform into authority, a powerful force in modern B2B marketing.

With the ubiquity of podcasts and the relative ease to produce them, many veteran journalists are opting for independence and creating new opportunities for media coverage, interviews and thought leadership

While many company leaders boast extensive knowledge about their particular industries and related issues, media interviews can intimidate even experienced business executives, but practice, training and some good planning can set the stage for success.

Some businesses and experts found themselves center stage as the world focused more on their disciplines and needed their guidance more than ever, but they still needed to be proactive to capitalize.

It’s one thing to tout your expertise and leadership directly through bylined articles and white papers, but the third-party validation that comes through industry awards can go a long way in building trust and credibility for your brand.

As more businesses look to modernize and refresh their marketing and communications strategies, public relations and, more specifically, media relations and thought leadership remain some of the most important tools in the box.

As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.

Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.

One of the most impactful PR tactics in modern public relations is thought leadership. With so many publications needing to deliver a stream of content to an “always-on” online-focused readership, they turn to contributed content much more often than in years past.