Perspectives on communications strategy, thought leadership and the evolving media landscape.
If You’re Still Relying on SEO instead of GEO, You’re Likely Invisible
As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.
We Gave Up Our Office Space in 2020
The remote work model gives us much more flexibility when it comes to hiring, production and retention. It allows us to better serve our clients and provide them with a talented, forward-looking team.
Growth of Content Marketing (Still) Driving Major PR Synergies
Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.
The PR of Pollution vs. the PR of Principles
According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants
Offbeat Sheet: Lighthearted Lightfoot Provides Humor and Hope to Chicago
“Stay home, save lives.” Politics aside, we can all appreciate a timely and effective marketing campaign. We admire the lighthearted approach Chicago Mayor Lori Lightfoot and her team took in spreading awareness about the importance of staying home.
Respond to Coronavirus Pandemic with Clear Messaging and Altruism
As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.
Finding the Thought Leaders in an Organization
One of the most impactful PR tactics in modern public relations is thought leadership. With so many publications needing to deliver a stream of content to an “always-on” online-focused readership, they turn to contributed content much more often than in years past.
Choosing a PR Agency: Ask these questions first!
As you begin the process of selecting an agency, consider these questions …
