Perspectives on communications strategy, thought leadership and the evolving media landscape.

Kraig Smith 5/2/16 Kraig Smith 5/2/16

The Value of a Relationship

It’s been a long-debated topic in media relations: how much is a PR professional’s relationship worth in terms of getting stories placed for clients?

Kraig Smith 2/8/16 Kraig Smith 2/8/16

Reporters are outnumbered – make it easy!

The U.S. department of labor shows that there are now 4.6 public relations pros to every one journalist.

Kraig Smith 6/23/15 Kraig Smith 6/23/15

Twitter DM’s to reporters – not without a relationship

Hooray! Twitter eliminated the 140-character limit on direct messaging (DM), time to get pitching! Pause, take a deep breath and first be sure you’ve got a relationship in place.

Kraig Smith 5/14/15 Kraig Smith 5/14/15

Pitch Perfect: Don’t be the butt of a journalist joke

Practice media relations that are relevant and drive value for both the client and reporter.

Kraig Smith 8/9/08 Kraig Smith 8/9/08

Damage Control At Its Best

Media coverage of the recently discovered extramarital affair of Senator John Edwards likely won't last long.

The Value of a Relationship

Reporters are outnumbered – make it easy!

Twitter DM’s to reporters – not without a relationship

Pitch Perfect: Don’t be the butt of a journalist joke

Damage Control At Its Best

PR Return