Perspectives on communications strategy, thought leadership and the evolving media landscape.

Kraig Smith 5/19/25 Kraig Smith 5/19/25

In the Misinformation Age, Corporate Communications Must Listen

What can be done to stop the spread of fake news stories related to your brand?

Kraig Smith 3/19/20 Kraig Smith 3/19/20

How to Protect Your Brand from Shady PR: Five Tips

The myths and misinformation percolating online and particularly in social media related to the Coronavirus disease (COVID-19) have taken foolishness to new and dangerous heights. Myths like these endanger people’s lives and well-being, and consumers need to seek out reliable information from trustworthy sources.