Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.

Finding creative ways to repurpose valuable content as part of an integrated communications strategy can save resources and help reinforce your message across various marketing channels, while strengthening brand identity and boosting PR effectiveness.

When PR pros can’t rely on having regular, fresh news to distribute to grab media attention, being proactive and creative in generating unique brand stories becomes essential. Consider these tactics to keep media relations efforts productive during those intermittent news droughts.

Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.

One of the most impactful PR tactics in modern public relations is thought leadership. With so many publications needing to deliver a stream of content to an “always-on” online-focused readership, they turn to contributed content much more often than in years past.

Public relations professionals come in all shapes and sizes, with unique personalities and quirks; but however different each PR professional might be, there are a few key qualities the most successful among us share.

Website Magazine recently published “Practical Tips for Developing Authoritative Content,” to help individuals become recognized as trusted sources within their specific industries.