Twitter – the wonderful world where brand to consumer interaction is readily available and honestly can play big dividends – unless, of course, you choose to mess with the “The Beygency” or “The Beyhive,” the excitable and extremely devoted arm of Beyoncé's loyal online following.

When Twitter managers step out on to a limb and start dropping truth-bombs, we take notice.

Uber’s image has taken some hits as of late.

Remember last year when we told you about major brand mishaps when it came to personalized marketing materials? Update: They’re still happening at a rapid fire pace, with brands seemingly eager to upstage one another week after week.

When Martin Cooper made the first handheld mobile phone call 40 years ago he couldn’t have imagined the impact mobile devices would have on the world’s ability to connect in 2014. The same can be said for brands, which are now in the driver’s seat more than ever when it comes to their mobile visibility.

The world is a far different place in 2014 than it was even five years ago when it comes to consumer/brand relations, with consumers being more connected to their favorite brands than ever via social media.