Perspectives on communications strategy, thought leadership and the evolving media landscape.

Kraig Smith 1/26/21 Kraig Smith 1/26/21

PR Return Celebrates 15 Years – Catching up with our first clients

In early 2006, PR Return launched with a small roster of clients that spanned healthcare, marketing, commercial real estate and technology.

Kraig Smith 10/22/10 Kraig Smith 10/22/10

Learning More About Search Engine Results Pages

The views of the public at large often tend to be at odds with the views of those of us who work in online media and interactive marketing, but according to Performics' 2010 Search Engine Results Page (SERP) Insight Study, the knowledge gap might be closing more quickly than I thought.

Kraig Smith 6/8/10 Kraig Smith 6/8/10

How about calling Mom instead?

Apparently social networkers would rather Poke or Direct Message their family and friends than pick up the phone or pay them a visit.

Kraig Smith 1/21/10 Kraig Smith 1/21/10

The 360 Degree Super Bowl Ad Buys

Super Bowl ads have long been a marketer's most high profile and most expensive option for grabbing national attention in a unique situation where many viewers are actually more interested in the ads than the programming.