Perspectives on communications strategy, thought leadership and the evolving media landscape.
New Frontier Data’s Trailblazing New Offering Combines Digital Marketing and Cannabis
PR Return client New Frontier Data announced the cannabis industry’s first advertising data exchange connecting mainstream product advertisers to cannabis consumers.
New Frontier Data Webinar Today on "Unpacking the CARES Act: Opportunities For Hemp Operators"
Today, longtime client New Frontier Data is hosting a free webinar called Unpacking the CARES Act: Opportunities For Hemp Operators, and PR Return is the presenting sponsor.
Agency or In-House? Building Your PR Program
Whether you choose to handle all PR functions through an agency, build a team of experts within your company or deploy some hybrid model, industry buzz about in-house PR and its pros and cons abounds.