Dating is just like public relations. Before you laugh, ask yourself: What’s the first association you make when it comes to PR? If you said relationship management, you’re on my wavelength.

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

Facebook users know the pros and cons of the people they follow. Personally, I can't wait for updates from some of my friends, but I'm less than interested in a lot of the other things I find in my feed.