Perspectives on communications strategy, thought leadership and the evolving media landscape.
Google’s Product Listing Ads Gaining Steam
At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.
Own the discussion for less, with search
AdGooroo released a new white paper, "How Keyword Length and ad Position Impact CTR and CPC on Google AdWords." The complimentary white paper is packed with 11 pages of actionable insights for search marketers …