Now 15 years into business, PR Return has observed many changes in the industry and the world at large. Like any industry experiencing disruption, PR pros must keep a pulse of where the industry is headed, adapt to new technologies and be ready to roll with the changing landscape.

Fifteen years ago this week, PR Return proudly opened for business. After a few stints at PR firms large and small, Founder Kraig Smith proudly assembled a team of two, leased a tiny office in Chicago’s West Town neighborhood and welcomed a handful of technology-focused clients. What we lacked in gray hair, we more than compensated for in enthusiasm, eagerness to build brands, a laser focus on results and an unwavering commitment to do great work.